Alex.

This commercial was made for asset bank Alex. The bank wanted to communicate their new look and strategy by emphasizing the fact that they operate and focus strictly on the customer. This in contrast to the other competitors in the market who seem to follow the rules of “The Big Bank Theory”, according to Alex.

Together with director Paul Postma and the team of 3D Animation company The Ambassadors, Raoul Deleo designed the look and feel of this commercial.